Troon Sips

Liquid Gold

Funny the kind of bonding that can happen among like-minded individuals over a single meal. Like the dinner that took place in 2016, where five accomplished and competitive people, each owners of NBA teams, were so inspired by a shared love of tequila that they decided to create a new product that would meet their discerning taste. That night, a journey began for Michael Jordan, Jeanie Buss, Emilia Fazzalari, Wyc Grousbeck, and Wes Edens, one that resulted in the award-winning Cincoro Tequila. Now a luxury family of tequilas that combines Highland and Lowland agaves from Jalisco, Mexico, to create an exceptional blend, the company’s lead product is Cincoro Añejo. Joined by Blanco and Reposado options, each sleek and contemporary bottle of Cincoro also contains an agave leaf sculpture reflecting the five owners with its five-facet form. The “Crown” stopper inverts the bottle shape, and at the base, a 23-degree-angle punt shows the Cincoro Fire Agave icon. And in case you’re wondering, Cincoro means “Five Gold” in Spanish (Cinco Oro), representing those five founders and their shared commitment to creating a new gold standard when it comes to tequila. Enjoy Cincoro Tequila after your next round at a Troon® club or course near you.